Focus on Change
Standard Life Investments' success is based on a talented team guided by a robust and repeatable investment philosophy and process.
The investment process combines asset allocation, stock selection, portfolio construction, risk management and dealing. It is research-intensive, and is built around Focus on Change - early identification of changes in the key drivers affecting markets and the factors likely to cause a shift in the investment environment.
Our Focus on Change investment philosophy seeks to identify and understand the most important factors that drive the market price of an investment and the dynamics behind these drivers. This focus is supplemented by analysis of what is priced into an investment - what are the key drivers of the price and what expectations for these drivers are currently 'priced in'. We then focus on what's changing and whether these changes will lead to revised market expectations and hence to a revised share price. Clearly our best opportunities come in the investments where we not only have the deepest insights but also have the greatest conviction that market expectations are going to change.
Our Focus on Change philosophy recognises that different factors drive markets at different times in the investment cycle. It is not inherently growth or value biased or necessarily momentum driven. This means that we have an opportunity to outperform throughout the cycle.
To achieve rapid and effective communication, we use a Common Investment Language, when discussing all our investment insights.
Standard Life Investments Limited, tel. +44 131 225 2345, a company registered in Scotland (SC 123321) Registered Office 1 George Street Edinburgh EH2 2LL.
The Standard Life Investments group includes Standard Life Investments (Mutual Funds) Limited, SLTM Limited, Standard Life Investments (Corporate Funds) Limited and SL Capital Partners LLP. Standard Life Investments Limited acts as Investment Manager for Standard Life Assurance Limited and Standard Life Pension Funds Limited.
Standard Life Investments may record and monitor telephone calls to help improve customer service.
All companies are authorised and regulated in the UK by the Financial Services Authority.
©2008 Standard Life Investments.
